Adhesion Group: European leader in the organisation of B-to-B business meetings

European leader in the organisation of B-to-B business meetings

Since the 1984 creation of its first Cannes export business meeting devoted to wines and spirits, the ADHESION GROUP has successfully developed its expertise in handling international professional events in multiple formats:
  • Business conventions with prescheduled B-to-B meetings in Chicago, Singapore, Barcelona, Paris, Shanghai, Guangzhou, Macao, Marseille…
  • Professional trade fairs: Vinisud, Vinisud Asia, medFEL…
  • Mixed-format business trade fairs: exhibition stand + prearranged B-to-B meetings
  • Lectures / Tasting workshops / Master classes etc.
As a subsidiary of the Comexposium group, the corporation can draw on a global professional network. ADHESION GROUP is now:
  • An events organiser offering participants guaranteed new "business" contacts, even at its trade fairs!
  • A specialist firm that works in partnership with its customers to arrange customized B-to-B events
  • A specialist corporation that puts its customers in contact with the major players in the American, Asian and European markets, in Chicago, Singapore, Shanghai, Montpellier, Perpignan, Cannes, Barcelona, Marseille…
  • VINISUD, World of South Wines, which succeeds in bringing together 1,650 Mediterranean wine producers and 33,000 international buyers, distributors, wine store managers, restaurateurs and sommeliers in Montpellier, is the 3rd most highly-renowned professional wines and spirits exhibition in the world.

The Idea behind the ADHESION GROUP: Pre-organized, target-specific meetings chosen à la carte to suit your individual needs. A methodology that guarantees success for all business conventions!

To organize business conventions, the Adhesion Group has put into place a methodology that is both original and rigorous. This frame of thought allows all participants to choose their own speakers in terms of their specific function and needs. It also insures that participants receive a case specific program of their chosen event several days before the actual conference. Conferences composed of themed workshops and target-specific meetings are useful in a professional and user-friendly manner. 4 Distinct Steps are the key to our conferences' success:

At registration, each participant fills out a presentation form.
  • If you are a buyer or a seller: break down your needs, projects, research presentation style, financial commitments, budgets...
  • If you are a presenter, manufacturer or field expert : explain your qualifications, specific knowledge and area of expertise...
A program of presentations, organized in a catalogue, is sent to each participant. An online catalogue is also available and permits a broader range of flexibility for registering participants.
  • An incontestable tool for business, this catalogue is composed of a large database available in the long term.
  • The quality and precision of information provides a full awareness of the supply and demand as well as a precise record of participating businesses and corporations. This allows both businesses and individual participants to choose exactly who they would like to meet and what they hope to gain from each conference.
  • In order to make meetings target specific and efficient, the buyers validate the requests from the suppliers. The suppliers validate the requests from the buyers.
A program specially designed by the Adhesion Group takes into account the choices and availability of each participant. It permits us to organize and establish your private and personalized meetings, a copy of which you will receive several days before the event.
  • On site facilitators move from event to event or office to office depending on the needs of their agenda.
  • Also, thanks to your program, chosen à la carte, we offer you direct contacts as well as rapid and efficient feedback.